May 23rd, 2018
Great editorial from VRScout outlining the continued evolution of AR & VR and why marketers will adopt its use more and more in the immediate future.
Questions continued to be asked around the buzz of VR and how this will impact our learning capabilities and experiences with brands - we learn more about it being a question of scalability now not just hype.
Marketers need to create an emotional connection to their brand for consumers - as AR and VR continues to evolve we will see more companies engage in these immersive technologies.
https://vrscout.com/news/real-reason-marketers-love-vr-ar/
