Rail Safety: Changing Behaviour

Transport NSW and Sydney Trains sought to engage their customer base in an innovative fashion, with the aim of reducing over 3,000 reported safety incidents annually. As part of Rail Safety Week, 7DX was commissioned to use creative technology to mitigate safety issues with reduced learning time to drive behaviour change. Teaching people to be more situationally aware with VR has been incredibly powerful. 81% of survey respondents claimed to have changed their behaviour 7 days after the experience. 

Virtual Commerce by 7DX

Our Virtual Commerce…. Popular with the news crews! This execution was lead by AR/VR specialist strategy & production company 7DX, in conjunction with our partner agency Rh7thm & retail partner Disruptsports.com.   

Clients